The Spec Coding Mentorship teaches you the full system — from spec to code to marketing to launch — so everything you build actually reaches paying users.
From the solo builder behind Scouter, Logline, Lucid, Triumfit, and 10+ shipped products across SaaS, iOS, Android, and web.
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It's 11pm. You just finished vibe coding the app. It works on your machine. The UI looks decent. You're proud of it.
Then you open a blank document to write the landing page and freeze.
Or you show a friend and they say "cool, but what does it do?" Or a potential client asks "who handles the marketing?" and you say "we'll figure that out" and watch them lose interest.
You've shipped code. You haven't shipped a product.
The app works. Nobody uses it. There's no landing page. No launch plan. No email capture. No positioning. The App Store description reads like you wrote it at 2am — because you did.
And the projects you built for clients? Same pattern. You deliver the app. They ask about marketing. You don't have an answer. The deal either shrinks or dies.
"Vibe coding" sold you a half-system. The industry says AI + prompting = shipping products. It doesn't. It ships demos.
The code that comes out of a vibe coding session has no spec. No architecture document. No data model. No edge case coverage. And the product that comes out has no positioning, no landing page, no launch plan.
Vibe coding is half a system marketed as the whole thing.
You've started wondering if maybe solo building doesn't actually work. If maybe you need a marketing person. A co-founder. A team.
You don't. You need the other half of the system.
Vibe coding builds demos. Spec coding builds products.
It's not the code. You already write code. It's not the AI tool — Cursor, Claude Code, Copilot, they all work.
It's the spec.
The spec is everything that happens before and after the code. Before: architecture, data models, API contracts, edge cases, user flows, constraints. After: positioning, landing page, email capture, launch plan.
Vibe coders skip both. They prompt and build. The code works. The product doesn't.
The Spec Coding System runs every project through three phases:
Before you touch a repo, you write the full spec with AI. SaaS app? You spec the database schema, the API layer, the auth flow, and the billing integration. Native iOS? The SwiftUI view hierarchy, data persistence, and App Store submission requirements.
The spec takes 2-4 hours. It saves 20-40 hours of rework. And it produces code that actually extends — because the AI has architecture to follow, not just prompts to interpret.
With the spec as the source of truth, the AI writes code that's extensible, testable, and maintainable. Rails, Next.js, SwiftUI, Kotlin, React Native, Flutter — the methodology works regardless of stack because the thinking is platform-agnostic.
No spaghetti. No "it works but I can't explain why."
A 29-skill marketing library built from 287 books. Each skill teaches Claude to think like a domain expert — not generic AI output, but expert-level marketing principles.
/brief for positioning.
/sales-pages for the landing page.
/email-flows for the sequence.
/ad-hooks for acquisition.
Whether you're launching on the App Store, Product Hunt, or your own domain — the marketing system adapts. One command at a time.
Vibe coding builds demos. Spec coding builds products.
Creator discovery SaaS. Rails backend. Full billing integration. Used by growth operators finding creators at scale.
Native iOS app. SwiftUI. App Store live. Spec-coded from architecture through store submission.
Native iOS. SwiftUI. Shipped solo. Spec-first development.
Cross-platform mobile fitness app. Full spec: shared logic layer, platform-specific UI, data persistence.
Growth operator practice. Revenue-generating service business with its own marketing system.
29 interconnected marketing skills distilled from 287 source books. Not prompts — principles. Each skill produces expert-level output.
Every one of these shipped spec-first. Every one has a landing page, positioning, and a launch plan. The system works the same whether the project is a SaaS app or a mobile game.
If you're not sure, book the qualifying call. I'll tell you if this is the right fit. If your project is too early, too late, or wrong for spec coding, I'll say so and point you somewhere better. I'd rather lose the sale than take money from someone the system won't serve.
Full methodology for speccing apps before coding. Architecture docs, data models, constraint mapping, edge cases. Covers SaaS, native iOS, native Android, cross-platform, and web. The spec saves 20-40 hours of rework per project.
29 marketing skills from 287 source books. Brief, sales pages, email flows, ad hooks, offers, voice guides, CRO, SEO, content strategy. Landing pages in an hour. Email sequences in 45 minutes.
Book time whenever you need it. Stuck on a spec? Book a call. Marketing not landing? Book a call. Client pitch needs review? Book a call. You never stall.
Tutorials, walkthroughs, templates, recorded breakdowns. Searchable. Updated as the system evolves. Self-serve for the 80% of questions that don't need a live call.
We spec, build, and launch one real project during the program. I review every spec, every marketing asset, every launch decision. Your first shipped product with a live landing page, email capture, and real users.
Starter specs for SaaS (Rails, Next.js), native iOS (SwiftUI), native Android (Kotlin), cross-platform (React Native, Flutter), and web apps. Data model templates. API contract templates. Store submission checklists.
Total value
$17,500
Founding Member
$3,000
one-time · 5 spots · price increases after founding cohort
The first 5 mentees help me prove the system transfers. You get founding member pricing. I get case studies. Both sides win.
Ship your first spec-coded product within 90 days — with a live landing page, email capture, and a launch plan — or I keep working with you until you do. No extra charge. No time limit on the calls.
The program doesn't end until you've shipped.
If you're not willing to put in 5-10 hours a week of focused work, don't buy this. The system works. It doesn't work by itself. I'll guide you through every step, but you have to show up.
If you want done-for-you, hire an agency.
90 days from now, every project starts with a spec. Architecture before code. Positioning before launch. The AI writes better code because it has a blueprint. Your marketing sounds human because it was briefed by 287 books of principles, not generic prompts.
You stop being the person who builds things nobody uses. You start being the person who ships products.
Vibe coding builds demos. Spec coding builds products.
Book a 15-minute qualifying call.
I'll ask about your project, your stack, and your goals. If this isn't the right fit, I'll tell you.
We spec your first project together.
Architecture, data models, constraints, marketing brief — the full system applied to something real.
You ship within 90 days.
A real product with a live landing page, email capture, and a launch plan. Or I keep working with you until you do.
Six months from now, you're either still vibe coding apps that work on your machine and die in silence — still freezing on the landing page, still losing client deals that needed marketing, still wondering if the solo path actually works.
Or you've shipped. The landing page is live. The emails are sending. The product has users. And the next project starts with a spec because you've done it once and you're not going back.
Same talent. Different system.
One 15-minute call. I'll tell you if this is the right fit.
5 founding member spots. Price increases after the founding cohort. I'm keeping it small because every mentee gets unlimited 1-on-1 calls — and that only works if the numbers stay manageable.
P.S. You already know how to build. The spec is the piece between "it works on my machine" and "it has paying users." Book the call. I'll tell you in 15 minutes if this is the right fit.
You're thinking this sounds like every other "learn to code" program. You're wondering if the portfolio is real or just marketing. You're worried you'll buy this, do two weeks, and it'll sit there like every other course you didn't finish. Fair.
No. There's no curriculum to "finish." You have a project. I have the system. We work together until it ships. Book calls whenever you're stuck. The accountability is built into the structure — you're shipping something real, not watching modules.
The skill library is fundamentally different from prompting. Each skill teaches Claude principles from 287 source books — not instructions to follow, but expertise to reason from. The output sounds like an expert because the system thinks like one. I'll demo this on the qualifying call.
Book the call. I'll tell you. Growth operator apps, SaaS, client projects, side projects — the spec methodology works on anything that ships to real users. If your project is wrong for this, I'll say so before you spend anything.
You're not learning marketing. You're learning to run a system. A brief takes 30 minutes. A sales page takes an hour. These are AI-speed timelines with expert-level output. The skill library does the heavy lifting.
You've already proven you can build. The spec coding system adds the other half. You're not missing talent. You're missing a system. We ship your first product together so the shift happens through action, not theory.
The spec methodology is platform-agnostic. SaaS (Rails, Next.js), native iOS (SwiftUI), native Android (Kotlin), cross-platform (React Native, Flutter), web apps. Your project, your platform. The thinking layer sits above the stack.
I need case studies. The first 5 mentees get founding member pricing. I get proof that the system transfers. Both sides win. Price goes up after the founding cohort.
A 15-minute conversation. I ask about your project, your current workflow, and what you want to ship. If it's a fit, I walk you through how the mentorship works and we start. If it's not a fit, I'll tell you and point you somewhere better.