I build systems that help you grow

I’m a dad to three very young boys.

It’s taught me a lot about chaos.

And about fighting for time in a world that moves at lightning speed.

Whether it’s calming a toddler mid-meltdown or capturing your audience’s attention before they scroll away, the principle is the same:

Every second counts.

You need to optimize - for your time and your customer's

That means hooking your audience quickly in your content, showing them immediately that if they stick around, they're going to get value.

That means automating parts of your marketing process - social media strategy, idea generation, audience engagement.

Here's something I’ve learned as a screenwriter, editor, programmer and automator.

Focus on structure.

YouTube scripts, videos, headlines, email copy, growth automations — structure makes them work.

Ultimately, the most effective writing, code, or automation isn’t about you or your product.

It’s about delivering value for your audience.

If this resonates, let’s talk. Perhaps I can help.